Alpine Aesthetic: Checking in at Hotel Jerome now comes with a Lindsey Thornburg cloak

A Lindsey Thornburg model in the Pagosa Springs mantle as seen on Beth Dutton in the television series “Yellowstone”.
Thanks to Lindsey Thornburg

Guests checking in at Aspen’s many five-star hotels expect only the best from in-room and on-site extras – whether it’s minibars stocked with local gourmet snacks, luxury bath and skin care products, or Audi e-tron test drives.. But the Hotel Jerome goes way beyond plush robes with the chicest amenity ever: a Lindsey Thornburg robe.

I first discovered her eponymous label when seeing the ready-to-wear slideshow fall 2015 on Vogue’s website – around the same time, celebrities like Blake Lively and Kate Hudson were spotted wearing these cozy Pendleton-patterned capes.

Last month, while wearing my own Lindsey Thornburg cloak, I walked into the Hotel Jerome Living Room to meet friends and did a double take after seeing rolling shelving — and the designer herself — lined up to the side. She was in town for the holidays and put on an impromptu trunk show to celebrate the launch of her new partnership. It was one of those “only in Aspen” moments, where we crossed paths cosmically in person (I had originally contacted her in 2019 for an Aspen Magazine story about her entry into Gorsuch).



Hotel Jerome tapped Thornburg for a unique program that guests can wear during their visit with the option to purchase after the stay (starting at $1,395). Every closet in the Residential Suites comes with two Lindsey Thornburg coats from her exclusive Hotel Jerome collection, carefully selected with the property and destination in mind.

‘I have long admired Lindsey Thornburg and her high-quality outerwear. The unique patterns, eye-catching colors and beautiful silhouettes are pure magic, and we are delighted to have her as a partner,” said Mandi Meng, Director of Marketing and Communications of Hotel Jerome Auberge Resorts Collection. “The idea was to help the guests of Hotel Jerome alleviate the cold-weather packing issues when traveling to Aspen, as they will now have a beautiful cloak waiting in their room.”



Available exclusively to guests of Hotel Jerome’s Residential Suites, each closet comes with two Lindsey Thornburg robes with the option to purchase after the stay.
Thanks to Auberge Resorts Collection

Born in Great Falls, Montana, and living in Aspen during her high and high school days, Thornburg is based in Manhattan and creates each piece by hand in her Chinatown workshop. Initially inspired by her personal Pendleton Thornburg’s collection amassed over two decades, she became the very first employee of the family business in its 150-year history to be allowed to cut into their iconic wool fabric; each custom robe is made up of an individual blanket.

“My brand and the work we do with Pendleton is a perfect offering for fashion-forward heritage,” Thornburg noted. “(My roots in) Aspen adds dimension and authenticity to (the Hotel Jerome) partnership. The collaboration has been excellent (so far) – it’s always a great experience to create energy around projects that feel natural and exciting. Working with the Jerome has been on my list for years, so it’s worth seeing it happen organically.”

Influenced both by the counterculture, growing up as a snowboarder in the 1990s, and by a deep understanding of Western aesthetics – her list of dealers is highly curated and intentional. In addition to Gorsuch and the Hotel Jerome in Aspen and an online boutique, Lindsey Thornburg can be found at The Ranch at Rock Creek, The Resort at Paws Up, Yellowstone Club and more.

Thornburg is also passionate about preserving the historical context of her business and respects the process by partnering with Native American foundations to allocate a percentage of every sale to water conservationists, including the grassroots nonprofit Seeding Sovereignty.

And for fans of the Paramount Network television series ‘Yellowstone’, you’ve seen her cloaks on screen too. Actress Kelly Reilly, who plays Beth Dutton, had a cloak hanging in her closet at home, which Thornburg describes as “heirlooms that last for many lifetimes and are passed down from generation to generation.”

Lindsey Thornburg’s White Sands shearling cloak is one of nine pieces designed exclusively for the Hotel Jerome collection.
Thanks to Lindsey Thornburg

“Johnetta Boone the costume designer and Ms. Reilly (work together to) create the outfits for Beth and there’s a real depth to their process,” Thornburg added. “Our coats featured in the story support a subtle story – I’m from Montana – it felt good that my designs would bring me back home. The feature on ‘Yellowstone’ has been a highlight of my career and has helped my brand given the momentum to move forward with a global and pandemic. I’m humbled to be a part of it.”

Katie Shapiro can be reached at katie@katieshapiromedia.com and followed on Twitter @bykatieshapiro.

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