Canada’s Lynx Air starts selling tickets for its April launch – AirlineGeeks.com

Canada Lynx Air Starts Selling Tickets For April Launch

Lynx Air, Canada’s newest ultra-low-cost airline, will begin commercial flights in April and tickets are now on sale for seven domestic routes across the country. The Canadian airline has a total of seven destinations, with five locations and 39 weekly flights during the peak season. Lynx will compete with three to five airlines on each route, using its own Boeing 737 MAX 8 aircraft.

Merren McArthur, former CEO of Tigerair Australia, will lead the airline, which will initially operate three Boeing 737 MAX aircraft from Calgary International Airport. The airline plans to serve Kelowna, Toronto, Vancouver and Winnipeg from its Alberta headquarters. It will also operate flights from Vancouver to Kelowna, Toronto and Winnipeg.

Lynx was formerly known as Enerjet, a Calgary-based charter airline that specialized in transporting workers in oil sands to Alberta job sites and contract work for tour operators. However, in late 2018, it announced ambitions to become an ultra-low-cost airline, backed by Canadian investors and private equity firm Indigo Partners, which is behind success stories such as Frontier Airlines and Wizz Air.

It will be one of four airlines on the airport pair this summer, alongside Air Canada, WestJet and Flair. Indeed, all of the initial routes, detailed below, will compete with Flair.

  1. Calgary to Kelowna: starts April 15, 3x a week in August; compete with WestJet, Air Canada, Flair
  2. Calgary to Toronto Pearson: April 14, 1x per day; Air Canada, WestJet, Flair, Air Transat
  3. Calgary to Vancouver: April 8, 2x a day; Air Canada, WestJet, Flair
  4. Calgary to Winnipeg: April 19, 4x a week; WestJet, Air Canada, Flair
  5. Kelowna to Vancouver: April 15, 2x a week; Air Canada, WestJet, Air North, Central Mountain Air, Flair
  6. Toronto to Vancouver: April 28, 1x per day; Air Canada, WestJet, Air Transat, Flair
  7. Vancouver to Winnipeg: April 19, 2x a week; WestJet, Air Canada, Flair

Lynx’s network approach is in stark contrast to the majority of start-up airlines, which are deliberately seeking out underserved markets. For example, Breeze will avoid well-served major airport pairs in the US. Instead, it will focus primarily on developing new non-stops in recreational areas, with the rest on severely underutilized destinations.

Despite competing with Flair on every route, ultra-low-cost airlines — which use their lower seat mile costs to provide stronger price-based competition — will still have only a small fraction of flights in most markets. It is especially low compared to most other major countries, which was not lost on Lynx. When factoring in the startup, about 10% of its flights from Vancouver-Winnipeg and Calgary-Toronto, only about 8%, will be operated by ultra-low-cost airlines, data from Cirium shows.

Lynx sees a need for more price-based competition to expand markets.

McArthur told an aviation publication that Lynx’s business approach will focus on driving demand and lowering fares rather than capturing market share.

“ULCCs currently represent only 12% of the Canadian market, and only 3% in some regions,” she said. “If you look at Europe, the representation is around 42%. There are huge opportunities here to stimulate demand.” Over the next seven years, Lynx will have firm orders and leases for 46 Boeing 737 MAX aircraft. McArthur stated that the ULCC plans to have six ships in its fleet by the end of 2022.

Lynx will face competition from both Air Canada and WestJet on all seven routes, according to the OAG Schedules Analyzer. In addition, Flair Airlines, a fellow ULCC, currently operates four of the seven routes, but plans to fly all seven by May. Lynx aims to operate 76 flights per week by May, and McArthur stated more destinations will be added during the 2022 summer season. She told Routes there is “an opportunity in eastern Canada that may be underserved,” but any domestic markets not or underserved by an LCC are being evaluated.

McArthur noted that cross-border connections to the US would be added later.

  • Kalai has always wanted to work in the aviation industry, ever since he was a child he was fascinated by its inner workings. Pursuing his dream, he obtained a degree in aviation management and is currently doing an internship with a low cost airline, under in-flight policies. In his spare time, he enjoys recreational activities and watching sports. In the next few years, Kalai plans to continue his degree at a business school before working as an executive for a global airline around the world.

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