Are there NFTs for travel?

NFTs (non-fungible tokens) are one of the latest digital innovations and they are quickly becoming a part of our lifestyle. While most NFTs are related to games, sports, and the burgeoning metaverse, we’re starting to see NFTs for travel as well.

Hospitality brands with NFTs

NFTs are still a relatively new concept that companies and travel brands are only now beginning to focus on promoting. As a result, not many hospitality brands stock NFTs. However, that trend seems to be changing as these individuals collect these unique digital collectibles.

Marriott Bonvoy

The Marriott Bonvoy loyalty program unveiled its first NFT collection in December 2021 at Art Basel Miami Beach 2021.

There are three different items in this groundbreaking Power of Travel collection. Three winners at the unveiling won one of the works along with 200,000 Bonvoy points.

Ca’ di Dio

The Venetian luxury hotel Ca’ di Dio used NFTs to celebrate its grand opening in August 2021. Prospective guests were able to bid on exclusive experiences through the OpenSeas marketplace.

The winning experiences allowed the lucky bidder and their tour group to have the entire property to themselves for a single night. Instead of keeping a paper memento to commemorate the occasion, as in the past, winners will receive an NFT to validate their travel date.

Musicians and other companies are taking a similar approach as the NFT uses blockchain technology to prevent fraud while offering unique VIP experiences such as private dining. Blockchain and NFT marketplaces also let the first recipient sell the piece for cryptocurrency (usually Ethereum) at a later date.

Dream Hotel NFT Gallery

The Dream Hollywood hotel has the honor of launching the first NFT gallery in a hotel. This pop-up gallery opened to the public in August 2021 and later moved to Dream Downtown in New York City for the fall.

While the hotel brand did not issue NFTs of its own, with the help of Crypt Gallery, this feature helped raise awareness for the digital art space. The exhibition showed how artists, marketplaces and collectors can help NFTs thrive in our increasingly digital world.

AirBaltic

Latvian airline AirBaltic holds the title of world’s first airline to issue NFTs. The carrier’s collection was launched in 2021 with OpenSea Marketplace and covers several cities in Latvia.

Unlike some offerings, there are multiple copies of each design. Specifically, there are 100 copies available for each NFT collectible. Bidding starts at 0.01 ETH (ethereum) from the airline. Like a physical collectible, winning bidders will see their copy number to verify its authenticity.

Generic NFTs for Travel

Artists also create general NFTs of landscapes and events that can replace a postcard or other memento. For example, you can buy an NFT from a museum you visit and a portion of the proceeds will go to charity.

Decentraland names

The metaverse is still in its early stages, but it is quickly becoming a virtual meeting place to interact with others through digital real estate.

Decentraland is one of the most popular platforms and users can buy travel related usernames on NFT marketplaces. An example is buying the name Travelocity, but this name is not owned by the online booking site.

Iconic consumer brands like Coca-Cola create NFTs that users can purchase to personalize this virtual world. We may see hospitality brands from many niches take a similar approach, allowing people to travel virtually and also promote their products.

Overview

NFTs are still in the early growth phase and current collectors are early adopters of this new trend. These first collectibles could one day be very valuable and it will be exciting to see what benefits and exclusive experiences can come from building a collection.

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