Expedia to Consolidate Loyalty Programs Across All Brands


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Expedia has announced that it will consolidate its loyalty programs across all of its brands, including Vrbo, Hotels.com, Travelocity and Orbitz. The new program includes flights, hotels, vacation rentals, car rentals, cruises and activities, the company said.

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“Everything we do is serving customers, creating travel products and features that are easy to use and even more rewarding for those who travel with us,” said Jon Gieselman, President of Expedia Brands, in the statement. “We want our customers to get the most out of their travel experiences, simple and straightforward. No one needs to do anything right now, but soon their current rewards will be even more valuable as they will be able to access the world of Expedia Group through one consolidated, easy-to-use program.”

Expedia Group’s Member Only Deals and loyalty rewards have saved customers nearly $10 billion on travel alone, the company said. Expedia Group’s family of brands includes Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, Egencia, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. according to the announcement.

Participation in the unified and upgraded program remains free. The company said Expedia Group already has “one of the largest loyalty platforms in the world” with more than 145 million members in its current and individual rewards programs.

“I have a stack of logins and loyalty cards, and soon I just won’t need it anymore because I’m going to start earning benefits whether I’m renting a car, booking a flight, or reserving a hotel room,” Jon Gieselman, president of Expedia Brands, told CNBC.

“A customer can earn points for their Vrbo holiday rental and exchange them for an Expedia rental car, for example,” he added.

An exact launch date has not been set, but a company spokesperson said the rollout is expected “within the next year,” CNBC reports.

Gieselman added that with the world reopening, the company has added hundreds of agents on its phones, introduced a virtual agent and developed a one-click cancellation tool, according to CNBC.

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A key goal of the new unified program is to educate customers about the relationships between the company’s brands and how to leverage them, “which will make travelers’ lives easier,” according to CNBC.

“There was a time when our brands competed with each other in the marketplace and that was part of the strategy to some extent,” said Gieselman. “We are now fully focused on delivering the best customer outcomes and bringing a more unified experience to our brands. Loyalty is a big part of this and a huge leap towards that vision.”

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About the author

Yael Bizouati-Kennedy is a former full-time financial journalist and has written for several publications, including: Dow Jones, The Financial Times Group, Bloomberg and Business Insider. She also worked as a vice president/senior content writer for major New York City financial firms, including New York Life and MSCI. Yael is now a freelancer and most recently co-authored the book “Blockchain for Medical Research: Accelerating Trust in Healthcare”, with Dr. Sean Manion. (CRC Press, April 2020) She holds two master’s degrees, including one in journalism from New York University and one in Russian studies from Université Toulouse-Jean Jaurès, France.

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