Free snacks are BACK on British Airways flights as boss admits it was a mistake to avoid luxuries for passengers
- Sean Doyle said customers get a free snack, water and hot or cold drinks
- The benefit was abolished in the economy six years ago to achieve savings of £400m
- BA’s brand took a hit because it reflected the policies of budget airlines such as Ryanair
- Mr Doyle also pledged to improve BA’s call center after complaints during Covid
British Airways is going to bring back free food and drinks after the flagship airline’s boss admitted yesterday it was a mistake to divest them.
In an open letter to customers, Sean Doyle said they are entitled to a free snack, bottle of water and a range of hot and cold drinks – benefits that were scrapped six years ago in economy class on short-haul flights in a bid to save £1 each year. 400 million.
BA’s brand took a hit as passengers had to buy sandwiches on board, in line with the policy of budget airlines such as Ryanair.
In an open letter to customers, Sean Doyle said they are entitled to a free snack, bottle of water and a range of hot and cold drinks — a benefit that was abolished on short-haul flights six years ago.
In his letter, Mr Doyle, 50, who took over in 2020, said: “You’ve also told us that you appreciate the complimentary water and snacks we’ve offered on short-haul flights in our Euro Traveler cabin, so off we go.” through.’
It added: “I’m not looking for excuses for things that should have gone better. What I’m doing is making a personal commitment to you that we will build a better British Airways.”
He also pledged to improve the BA call center experience after customers complained about long wait times when requesting refunds for flights canceled due to the pandemic.
BA’s brand suffered a blow when it scrapped free food and drinks because passengers had to buy sandwiches on board, in line with budget airlines’ policies
A new app is also being launched that will allow customers to track their luggage on their phone, so they can rest assured they won’t be lost.
IAG, the company that owns BA, saw the value of its shares plummet 60 percent during the pandemic, amid lockdowns that prevented people from traveling.
Mr Doyle said: ‘For me, 2022 is the year when we will finally be able to rebuild and revitalize our airline.’