Expedia Giveaway Highlights Limited Travel Presence on Super Bowl Ads

The online travel agency Expedia.com will give away 20 trips during Sunday’s telecast of Super Bowl 56 on NBC, highlighting a limited advertising presence by travel-related companies during the big game.

The Super Bowl between the Los Angeles Rams and Cincinnati Bengals will be played at SoFi Stadium in suburban Los Angeles – a site chosen years in advance. The game annually attracts the biggest television audience of the entire year, with an expected 100 million viewers.

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The game is also the advertising world’s biggest day, and this year companies will pay NBC a whopping $7 million per 30-second commercial – the highest cost ever for a Super Bowl ad and the biggest jump from the previous year. Ads were $5.5 million for 30 seconds in 2021.

Expedia will debut a commercial and giveaway entitled ‘Travel The Ads.’ With famed actor Ewan McGregor as the spokesperson, the Expedia ads will focus on having tourists get out into the world for a genuine travel experience.

Throughout the game, Expedia will give away 20 vacations. According to Travel+Leisure, you must follow Expedia on Twitter and be an Expedia Rewards Member – the prizes will be given out in points, with 19 trips worth $5,000 each and one with $25,000.

During the course of the game, Expedia posts travel-related tweets inspired by commercials during the game. Viewers then must quote a retweet from Expedia related to the commercial and use the hashtag #TravelTheAds. Winners will be chosen during the beginning at 6:30 pm EST and ending at 11:59 pm

Other travel companies taking ads during Super Bowl 56 according to AdWeek include:

— Booking.com is taking a 30-second ad that will air during the fourth quarter of the game – a hit or miss proposition. If the game is a blowout, many viewers stop watching. If the game is competitive, it can draw even more viewers than at the start of the contest. Booking.com’s ad features award-winning actor Idris Elba. A teaser can be seen starting at the 3:39 mark of this video.

— VRBO will have a 60-second commercial entitled ‘A Place For Together’ that focuses on all kinds of families and friends who gather as a group using the vacation rental platform.

— Turkish Airlines will be back for the first time in two years. The carrier had previously taken on huge roles during the past Super Bowls, including sponsoring the pre-game show one year.

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