Innisfree proposes tower on vacant Pensacola Beach lot

Innisfree Hotels is proposing building another new hotel on Pensacola Beach, marking the third large hotel development announced in recent months for the company.

The 215-room, $85 million project would be located on what’s now a vacant lot at 20 Via De Luna in the former site of the Clarion Suites Resort, which was irreparably damaged during Hurricane Ivan.

Innisfree Hotels VP of development and asset management Rich Chism presented the initial design concept to the Santa Rosa Island Authority Wednesday night, though further approvals and a groundbreaking likely wouldn’t happen until at least fall. The conceptual plan passed a committee meeting unanimously with little comment.

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