The airline said it will also collaborate with Seattle designer Luly Yang to develop gender-neutral uniform items for frontline employees, such as flight attendants, customer service agents and uniformed lounge employees.
The previous policy required flight attendants to wear either “male” or “female” uniforms. The airline also regulated other aspects of dress, like hairstyle, makeup and jewelry, based on workers’ assumed gender.
The American Civil Liberties Union stated in a letter at the time that Alaska’s uniform policy violated Washington’s Law Against Discrimination, which prohibits discrimination based on “sex” or “gender identity, self-image, appearance, behavior, or expression.”
The latest update to the uniform policy will allow for more flexibility in personal expression for flight attendants of all genders, Alaska Airline said. All flight attendants will be permitted to wear fingernail polish, makeup, two earrings per ear and a nose piercing.
“We’ve also updated our grooming policies to allow tattoos in more locations, more hair style options and are adjusting the names of our uniform kits to be focused on fit vs. gender identifications,” the airline said.
The company has also created personal pronoun pins that employees can choose to wear with their uniforms.
“We all want to look professional, and we all want to be ourselves at the same time,” Monique “Mo,” a flight attendant based in San Diego, California, said in the Alaska Airlines press statement. “Your gender shouldn’t define what you wear or how you look.”