But the fool on the hill
Sees the sun going down
And the eyes in his head
See the world spinning round
– Fool on the Hill, The Beatles
The aviation and travel industry around the world showed its wit and creativity over the past 24 hours to mark 1 April – April Fool’s Day – with some memorable images and video. Even a certain market-leading travel retail publisher entered the fray. We present selected highlights.
“Gone are the lines at check-in and security passage,” said Geneva Airport proudly as it introduced its latest innovation on April 1. Starting in the Summer of 2022, passengers can select a new boarding process. They follow the same route as their luggage and will be scanned in a single operation. But they must remember to take an approved helmet to make the experience possible. Click on the LinkedIn video below to find out more.
“Emireats – delivering soon.” That’s the message from Dubai-based airline Emirates, which announced via the video below that it plans to compete with home-delivery service food service Uber Eats with its new Emireats brand.
While Uber delivers locally sourced takeout food, Emireats promises to deliver international cuisine directly from its home country.
Dallas Fort Worth International Airport
Fort Worthians have long complained at their city’s status behind Dallas in the name of the international airport (DFW) on their door-step. Now things are set to change. A DFW statement on April 1 said: “After nearly five decades, we have decided to give Fort Worth its well-deserved top billing here at the airport. Starting today, we will be known as 𝐖𝐨𝐫𝐭𝐡 𝐃𝐚𝐥𝐥𝐚𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐢𝐫𝐩𝐨𝐫𝐭 or 𝐅𝐖𝐃† We are a forward-thinking airport, with a FWD-looking name!”
US carrier WestJet is taking its commitment to affordable travel to an all-new destination: Space. Introducing WestJet-X (see below).
webjet New Zealand
The advert for travel agency Webjet speaks (brilliantly) for itself, so we bring it to you in full, with words and a scarily evocative image.
“We all know the sense of adventure that comes with going on a New Zealand holiday. We’ve all spent the last couple of years dreaming about all the exciting things we can’t wait to get up to all around New Zealand. Soon, your New Zealand holiday won’t just be in your dreams (or your Instagram saved items): your bags will finally be packed, you’ll have your itinerary all planned out, and it will be time to head to the airport.
“But what if the adventure doesn’t have to begin with landing at your destination? From today, it can start with the way you get off the plane — by jumping out of it mid air.
Introducing: Skydive Seats by Webjet New Zealand
“New Zealand is the ultimate destination for adventure and adrenaline junkies. So in the spirit of adventure, Webjet New Zealand is proud to announce the introduction of Skydive Seats.
“The ultimate way to add a thrill to any holiday without breaking the bank, travelers are invited to save money with Webjet NZ by choosing to jump out of the plane over their destination. Skydive Seat passengers are fitted with jumpsuits and parachutes before departure and guided through landing procedures during the usual safety demonstrations. Then, when the plane is at cruising altitude above the passenger’s destination, it’s time to get off!
Why book Skydive Seats?
This industry-first innovation is a win-win for airlines and passengers alike. Airlines save money, fuel and time by avoiding landing and taking off again and again — then they pass on those savings to passengers. By booking through Webjet NZ, travelers can save potentially hundreds of dollars on the cost of their trip. These fares make for an incredible budget travel experience, no matter if your trip is for business or pleasure.
When you’re on the plane, each Skydive Seat passenger is offered an economy class seat until the plane reaches its drop-off zone. Skydive Seat tickets also includes a secure luggage attachment*, a certified jump kit, and guaranteed arrival within a 5-kilometer radius of your destination.**
*Please note only hand-held luggage is permitted with the Skydive Seat package.
“We’re pretty fly” and “Hey Ryanair, we’re coming for you.” That is how supermarket chain Aldi reveaedl its latest big service initiative: the launch of its own carrier (not carrier bag), Aldi Air.
Check out the accompanying images, which went viral across the day on April 1.
The Moodie Davitt Report
As reported on 1 April, in a dramatic reaction to a deeply troubled travel retail media publishing climate, the leading international and regional titles have joined forces in a single consortium to ensure their survival and ensure an enhanced and less time-consuming global and local reader proposition.
As the dominant market leader in the sector, The Moodie Davitt Report has majority control of the new media entity, which also embraces Duty-Free News International, Frontier, Travel Retail Business, Travel Markets Insider and Global Travel Retail Magazine. To save space and costs the new title will be known by the simple acronym TMDRDFNIFTRBTMI>RM.com for short (but not for long).
The Moodie Davitt Report Founder & Chairman Martin Moodie said he was delighted to see such unity in a travel retail publishing sector that has historically been marked by enmity between certain titles.
“Tough times call for creative solutions,” Moodie said. “Dermot Davitt and I are absolutely delighted to be joining forces with our colleagues at the DFNI, Frontier, TRB, Travel Markets Insider and Global Travel Retail Magazine teams – did I miss anyone out? – to create an unrivaled travel retail media offer. Why unrivaled? Because we’ve taken out all the rivals. It’s brilliantly logical and will make industry reading so much quicker and simpler every day.”
TMDRDFNIFTRBTMI>RM.com will be launched officially in mid-April via LinkedIn where hundreds of followers are expected to be added every day.
For editorial inquiries please contact Martin Moodie at Martin@TMDRDFNIFTRBTMI>RM.com; for advertising Felix@TMDRDFNIFTRBTMI>RM.com; and for LinkedIn lead generation and social media strategy Nigel@TMDRDFNIFTRBTMI>RM.com